Aloft
BRAND INTRODUCTION & DIGITAL OBJECTIVE
Client
- Aloft New Delhi
Date
- January - March 2020
Our Services
- MARRIOTT JAIPUR
- BEBINCA
- ALOFT
- THE SURYA
- THE PARK
About the Brand:
Aloft New Delhi Aerocity is a chic, urban hotel brand by Marriott International, designed to attract modern travelers with its youthful energy, bold style, and tech-forward approach. Known for its buzzing W XYZ bar, Re:fuel café, and open social spaces – Aloft resonates with business travelers, millennials, and cosmopolitan diners.
Our Mandate:
To elevate Aloft’s digital storytelling with vibrant, energetic, and engaging content that reflects its quirky, modern DNA while promoting F&B, staycations, events, and brand experiences through social-first strategies.
Highlight Visuals We Created:
“Saturdays at W XYZ Bar” – neon-glow reels + DJ shots
“Aloft Staycation Diaries” – poolside shots + breakfast-in-bed storytelling
Event flyers for Open Mic Nights, Pet-Friendly Weekends, & Work from Hotel plans
VISUAL IDENTITY & CREATIVE HIGHLIGHTS
Visual Strategy:
Vibrant Colors: Bold pops of electric blue, neon pinks,
purples, and yellow to match the hotel’s youthful interiors
Typography: Chunky, rounded fonts paired with sleek
callouts for Gen Z relatability
Design Formats: Carousels, quick-cut reels, grid teasers,
boomerangs, stop-motion food videos
"Creative Solutions And Results That Grow Brands"
CONTENT ARCHITECTURE & SOCIAL COMMUNICATION
Primary Content Pillars:
1. Stay & Play – Room showcases, loyalty rewards, seasonal stay offers
2.Bar Buzz – Signature cocktails, mixologist reels, Ladies’ Night events
3. Millennial Dining – W XYZ specials, burger & brew combos, brunch takeovers
4. Community & Culture – Artist collabs, live gigs, staff shoutouts
5. Urban Vibe Series – Travel shots, café crawls, behind-the-scenes visuals
Tone of Voice:
Witty, playful, and energetic – blending Aloft’s “different by design” vibe with conversational captions and vibrant creatives.
RESULTS, HIGHLIGHTS &
ENGAGEMENT METRICS
Key Achievements:
55% increase in reel engagement within 6 weeks Boosted event footfall for W XYZ bar by 28% using story highlights and countdowns
• Top campaign: “Cocktail Chemistry” reel series – 64K views & 120+ saves organically
• Repositioned Aloft as an “experience-led” brand rather than just a business hotel 45
Engagement Initiatives:
Witty, playful, and energetic – blending Aloft’s “different by design” vibe with conversational captions and vibrant creatives.
CLIENT EXPERIENCE & BRAND PERCEPTION
“The team understood the Aloft attitude – fresh, vibrant, and spontaneous. Their designs not only looked great but brought footfall to our bar, helped our stays trend, and even made our hotel feel alive online.”
– Director of Sales & Marketing, Aloft Aerocity
Takeaway:
We helped Aloft align its offline energy with its online personality, creating a digital identity that spoke directly to its urban millennial and Gen Z audience – driving visibility, bookings, and repeat dining customers.
CLIENT FEEDBACK & LEGACY IMPACT
“The consistency, tone, and class they brought to our Instagram helped us connect deeply with our audiencе –
especially during key revenue-generating campaigns.”
– Digital Marketing Lead, The Suryaa
By pairing design finesse with hospitality storytelling,
our content strategy helped The Suryaa rediscover
its online elegance – while driving real-time results
for its food, room, and event verticals.
Passion leads to success
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