THE PARK
BRAND INTRODUCTION & CREATIVE MANDATE
Client
- THE PARK
Date
- January - March 2020
Our Services
- Strategy, Idea and Concept
- UX, Design and Technology
- Video Production and Content
- Mobile App Development
- Social Media & Performance Marketing
About the Brand:
Located in the heart of the capital, The Park Hotel New Delhi is a trendsetting five-star property known for its luxury hospitality, high-end F&B experiences, and culture-driven ambience. With iconic venues like Aqua (poolside bar), Agni (nightclub), and Fire (restaurant), the hotel is a lifestyle destination in itself – blending art, fashion, nightlife, and fine dining.
Our Mandate:
TTo reinvent The Park’s social presence – especially Aqua – by showcasing its luxury-meets-leisure positioning, driving footfallfor events, brunches, and nighttime experiences while appealing to a young, affluent crowd.
Tone of Voice:
Sultry. Aspirational. Curated – always
speaking to the premium-seeking guest
who values experience over just a stay.
VISUAL IDENTITY & KEY PROPERTIES
Creative Direction:
- Sleek and sultry visuals with a premium tone
- Use of neon gradients, aquatic tones, and cinematic lens flares to match Aqua’s vibe
- Dynamic text overlays with event callouts and moody reel cuts Hero Properties We
Highlighted: - Aqua Brunch – A Sunday escape experience with poolside imagery and luxury table spreads
- Aqua Nights – Signature techno and house music nights with DJ clips, smoke, and LED visuals
- Sundowners & Sufi Sessions – Calm, ambient content with golden hour lighting
- Hotel & Room Features – Minimalist, artsy frames with an editorial touch
"Creative Solutions And Results That Grow Brands"
CONTENT BUCKETS & CAMPAIGNS
Content Strategy Pillars:
- Aqua Experiences – Brunches, parties, sundowners, themed pool nights
- Luxury Living – Room interiors, suites, spa & wellness shots
- Gastronomy & Cocktails – Gourmet meals, wine pairings, signature Aqua cocktails
- Event Spotlight – Behind-the-scenes from private events, artist takeovers, corporate launches
- Moodboard & Aesthetic Posts – Color-coded carousel reels, mirror reflections, pool ripples
TIMEFRAME
To complete the work outlined in the project scope, we’ll need approximately 24 hours from the time you share the brief/pictures/calendar of events or shots with us. Also, we look forward to receiving feedback at each milestone. Upon signing the proposal we are prepared to start work within 5 days.
PROJEСT COMMERCIALS
INR 70,000 every month (exclusive of GST) is the budget we’ve estimated based on the scope of services outlined earlier in this proposal (Social Media Management & Designing) for Gypsy Beach Club, Goa If you have any questions about our pricing or need to increase or decrease the scope of work, please leave a comment and let us know.
TESTIMONIAL & STRATEGIC IMРАСТ
“Aqua always had potential – the agency gave it a mood, a soul, and a visual voice. Their content brought back curiosity and fresh energy, and every reel felt like a scene from a music video.”
– Head of F&B Marketing, The Park New Delhi
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We positioned Aqua as Delhi’s ultimate destination for luxe poolside brunches and curated nightlife, crafting visuals that felt aspirational but relatable, and helped The Park reclaim digital relevance among high-end diners and Gen Z explorers alike.
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Passion leads to success
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