THE SURYAA
SERVICE SO MEMORABLE
Client
- THE SURYAA
Date
- January - March 2020
Our Services
- Strategy, Idea and Concept
- UX, Design and Technology
- Video Production and Content
- Mobile App Development
- Social Media & Performance Marketing
About the Brand:
The Suryaa New Delhi is a luxury five-star hotel located in the heart of South Delhi, known for its regal architecture, fine-dining experiences, and proximity to cultural and commercial landmarks. A preferred choice for upscale events, business conferences, and affluent travelers.
Our Mandate:
Following the cosmic Suryaa, The Suryaa for an unparalleled experience to its guest with finest cuisines, luxurious stays and a perfect destination for the events. The Suryaa had always wanted to showcase its brand image showing the luxury in every detail work of theirs. And the team SOCIAL VOCIAL did it just right.
Visual Identity Palette:
Gold accents, deep navy blues, ivory whites, and light marble textures – aligning the posts with the hotel’s physical ambiance and interior tone.
VISUAL IDENTITY & CREATIVE HIGHLIGHTS
Creative Language We Crafted:
- Luxury Sunday Brunch Posters at Ssence with vibrant buffet close-ups, wine pairings, and elegant typography
- High-Impact Wedding Campaigns: From curated grid reels of bridal entries to artistic mandap shots
- Festive Creatives: Diwali gifting visuals, Eid-themed platters, and Republic Day menus
- Bar Nights & Mocktail Mondays: Engaging, high-contrast static visuals and GIFs for younger patrons
"Creative Solutions And Results That Grow Brands"
CONTENT STRATEGY & COMMUNICATION STYLE
Key Content Buckets Developed:
1. Dining Diaries – Ssence, French Crust Café, Rooftop bar offers
2. Event Magnificence – Wedding setups, gala dinners, client testimonial reels
3. Cultural Celebrations – Holi, Karwachauth, Diwali, Onam thalis
4. Wellness & Rooms – Spa promotions and premium suite showcases
5. Engagement Stories – Polls, quizzes, staff birthdays, chef talk reels
Key Wins:
• Increased private event inquiries via Instagram DMs
• Reels around food plating and chef interactions gained 20K+ average views
PERFORMANCE & ENGAGEMENT RESULTS
Notable Growth Metrics:
• 41% increase in engagement rate within the first 3 months
• Introduced a weekly UGC (User-Generated Content) highlight
section, increasing story shares by 60%
• T op-performing campaign: “Brunch with a View” IG reel –
47.2K views organically
Successful influencer collaboration with 5 Delhi lifestyle blog
gers for Valentine’s Day special
CLIENT FEEDBACK & LEGACY IMPACT
“The consistency, tone, and class they brought to our Instagram helped us connect deeply with our audiencе –
especially during key revenue-generating campaigns.”
– Digital Marketing Lead, The Suryaa
By pairing design finesse with hospitality storytelling,
our content strategy helped The Suryaa rediscover
its online elegance – while driving real-time results
for its food, room, and event verticals.
Passion leads to success
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